Google Ads Campaign Preview
AMA Renovations
Campaign: Bathroom Renovation — Search Network
Prepared for: AMA Renovations — amarenovations.ca
Prepared by: Winexx Corporation
Phase 1 Launch — May 2026
Phase 1 focuses on maximizing reach and click volume for the Bathroom Renovation campaign across the Greater Toronto Area. The structure below reflects the exact setup ready to be deployed inside Google Ads.
10 Exact Match + 6 Phrase Match targeting high-intent bathroom renovation searches in the GTA
Google automatically tests and rotates combinations to find the highest-performing version for each user
2 descriptions per RSA covering trust signals, urgency, and results — paired across RSA #1 and RSA #2
Each sitelink includes 2 description lines at no extra cost per click — expanding ad footprint significantly
Short trust phrases appended to every ad: WSIB, No Hidden Fees, On Time & On Budget, and more
(647) 671-9902 shown directly in the ad — one-tap calling from mobile, the primary lead channel in Toronto
This is exactly how AMA Renovations' ads will appear on Google Search for desktop users searching renovation keywords in the GTA. Two RSA variations are shown below — Google will test and optimize between them automatically.
Over 70% of renovation searches in the GTA happen on mobile. The Call Asset makes AMA's phone number tap-to-call directly from the ad — the primary way renovation leads are generated in this market.
The Call Asset displays (647) 671-9902 directly. On mobile, users call with one tap — no need to visit the website. This is how most renovation leads actually happen in Toronto.
Links directly to amarenovations.ca/#gallery. This is the closest thing to showing visuals inside a Search ad — users land on AMA's real project photos immediately.
Connected to GBP via Location Asset. Appears in the ad automatically. For a new account with no Google Ads history, this borrowed social proof is critical to compete.
With sitelinks + callouts + rating + call asset, AMA's ad takes up 3–4x more space than competitors without assets. More real estate = higher CTR, even at the same bid.
Complete copy reference ready to be entered directly into Google Ads. Every headline, description, sitelink, callout, and keyword is prepared and character-counted.
amarenovations.ca · 30 char headlines · 90 char descriptions · 35 char sitelink titles
| Type | Ad / Group | Copy | Chars |
|---|---|---|---|
| Exact | AG1 Core | [bathroom renovations] · [bathroom remodel cost] · [bathroom renovation cost] · [bathroom contractors] · [bathroom remodel near me] · [bathroom renovations toronto] · [bathroom contractors toronto] · [bathroom renovation cost toronto] · [bathroom remodeling toronto] · [remodeling bathroom contractors] | 10 kws |
| Phrase | AG1 Core | "bathroom remodel contractors" · "bathroom remodel companies" · "bathroom renovation contractors" · "bathroom home improvement" · "bathroom renovations near me" · "bathroom contractors near me" | 6 kws |
| Headline | RSA #1 & #2 | AMA Renovations | 24 / 30 |
| Headline | RSA #1 & #2 | Bathroom Remodels Done Right | 28 / 30 |
| Headline | RSA #1 | Licensed & WSIB Insured Team | 28 / 30 |
| Headline | RSA #1 & #2 | Custom Tile, Glass & Fixtures | 29 / 30 |
| Headline | RSA #1 | Toronto's Trusted Contractors | 29 / 30 |
| Headline | RSA #1 | 5-Star Rated Bathroom Renos | 27 / 30 |
| Headline | RSA #1 & #2 | Upfront & Competitive Pricing | 30 / 30 |
| Headline | RSA #2 | GTA's Trusted Bathroom Experts | 30 / 30 |
| Headline | RSA #2 | On Time, On Budget — Guaranteed | 30 / 30 |
| Headline | RSA #2 | Modern Bathrooms Built to Last | 30 / 30 |
| Headline | RSA #1 & #2 | Get Your Free Quote in 24 h | 26 / 30 |
| Headline | RSA #2 | Full Bathroom Gut & Renovation | 30 / 30 |
| Headline | RSA #1 & #2 | Premium Finishes. Real Results. | 30 / 30 |
| Headline | RSA #2 | Transform Your Bathroom Now | 27 / 30 |
| Desc | RSA #1 — D1 | Toronto's trusted bathroom renovation experts. Premium results. Get your free quote today. | 89 / 90 |
| Desc | RSA #1 — D2 | High-end remodels, unmatched craftsmanship, and 100% satisfaction guaranteed. | 77 / 90 |
| Desc | RSA #2 — D1 | Top-rated GTA bathroom renos. Fully insured. Dream results on time & on budget. | 79 / 90 |
| Desc | RSA #2 — D2 | From design to final walkthrough, we manage your entire bathroom renovation. | 75 / 90 |
| Sitelink | Both |
Get a Free Estimate → amarenovations.ca/#contact D1: Personalized estimate in 24 hours D2: Transparent, itemized quotes |
✓ |
| Sitelink | Both |
View Bathroom Projects → amarenovations.ca/#gallery D1: Real renovations, real results D2: See our before & after gallery |
✓ |
| Sitelink | Both |
Why Choose AMA → amarenovations.ca/#why-us D1: WSIB insured & 5-star rated D2: Honest pricing, zero surprises |
✓ |
| Sitelink | Both |
Read Client Reviews → amarenovations.ca/#testimonials D1: Homeowners across the GTA trust us D2: 100% satisfaction guaranteed |
✓ |
| Sitelink | Both |
About AMA → amarenovations.ca/#about D1: WSIB insured · Built on trust · GTA D2: Craft, integrity & on-time delivery |
✓ |
| Callout | Both | Free Bathroom Estimates · WSIB Insured · Custom Tile & Glass Work · 5-Star Rated · No Hidden Fees · Premium Fixtures & Finishes · On Time & On Budget · Licensed Professionals | 8 items |
| Call Asset | Both | (647) 671-9902 · Schedule: Monday–Saturday, 8:00 AM – 6:00 PM ET | ✓ |
The campaign evolves across three phases as Google gathers performance data. Each phase shifts focus from volume to efficiency to profitability — a proven progression for new accounts.
Month 1–2. Build impression volume, collect real search term data, and identify which keywords drive actual clicks. CPC capped at $3.50 to control spend.
Month 2–3. With enough conversion data, Google's algorithm shifts budget toward searches most likely to generate form fills and calls — automatically.
Month 3+. Set a target cost per lead and let Google optimize spend to hit that number consistently — the most efficient long-term bidding strategy.
©2026 Winexx Corporation. All rights reserved.