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Google Ads Campaign Preview

AMA Renovations

$30 / day budget
Maximize Clicks
CPC max $3.50
Toronto GTA

Campaign: Bathroom Renovation — Search Network

Prepared for: AMA Renovations — amarenovations.ca

Prepared by: Winexx Corporation

Phase 1 Launch — May 2026

Campaign Overview

Phase 1 focuses on maximizing reach and click volume for the Bathroom Renovation campaign across the Greater Toronto Area. The structure below reflects the exact setup ready to be deployed inside Google Ads.

Keywords

16

10 Exact Match + 6 Phrase Match targeting high-intent bathroom renovation searches in the GTA

Headlines

15

Google automatically tests and rotates combinations to find the highest-performing version for each user

Descriptions

4

2 descriptions per RSA covering trust signals, urgency, and results — paired across RSA #1 and RSA #2

Sitelinks

5

Each sitelink includes 2 description lines at no extra cost per click — expanding ad footprint significantly

Callouts

8

Short trust phrases appended to every ad: WSIB, No Hidden Fees, On Time & On Budget, and more

Call Asset

1

(647) 671-9902 shown directly in the ad — one-tap calling from mobile, the primary lead channel in Toronto

Desktop Ad Preview

This is exactly how AMA Renovations' ads will appear on Google Search for desktop users searching renovation keywords in the GTA. Two RSA variations are shown below — Google will test and optimize between them automatically.

Desktop view  ·  keyword: [bathroom renovations toronto]
🔍 All
🗺️ Maps
🖼️ Images
⋯ More
About 2,340,000 results (0.44 seconds)
Sponsored
AMA
amarenovations.ca › bathroom-renovations
AMA Renovations · Licensed & WSIB Insured Team · Free Quote
★★★★★ 5.0 · Google Reviews · amarenovations.ca
Toronto's trusted bathroom renovation experts. Premium results. Get your free quote today. WSIB insured, custom tile, glass & premium fixtures. On time & on budget — guaranteed.
Free Bathroom Estimates · WSIB Insured · Custom Tile & Glass Work · 5-Star Rated · No Hidden Fees · Premium Fixtures & Finishes

Sponsored
AMA
amarenovations.ca › bathroom-renovations
Transform Your Bathroom Now · GTA's Trusted Bathroom Experts · Call Today
★★★★★ 5.0 · Google Reviews · amarenovations.ca
High-end remodels, unmatched craftsmanship, and 100% satisfaction guaranteed. From design to final walkthrough, we manage your entire bathroom renovation. Modern bathrooms built to last.
On Time & On Budget · Licensed Professionals · Custom Tile & Glass Work · No Hidden Fees · Premium Fixtures & Finishes
What each ad element does for AMA Renovations
Headlines
15 headlines — Google tests & optimizes automatically
AMA has 15 headlines ready. Google automatically mixes and matches them to show each user the combination most likely to earn a click — including trust signals, urgency cues, and key differentiators.
WSIB · Trust signal
Key differentiator in the Toronto market
AMA carries full WSIB coverage — mandatory in Ontario. Featuring it in headlines and callouts immediately separates AMA from unlicensed contractors. Most competitors don't mention WSIB in their ads at all.
Sitelinks
5 sitelinks with 2 descriptions each — free
"View Bathroom Projects" links to the photo gallery. "Get a Free Estimate" goes straight to the contact form. Each sitelink has 2 description lines that reinforce the message at no extra cost per click.
Rating · GBP
5.0 ★ connected to Google Business Profile
Real AMA client reviews appear automatically via Location Asset. Free social proof — especially valuable for a new account with no ad history. Competitors without reviews lose this advantage entirely.

Mobile Ad Preview

Over 70% of renovation searches in the GTA happen on mobile. The Call Asset makes AMA's phone number tap-to-call directly from the ad — the primary way renovation leads are generated in this market.

Mobile view  ·  how most Toronto users will see the ad
Mobile — with direct call button
All
Maps
Images
More
Sponsored
AMA
amarenovations.ca
AMA Renovations · Free Quote Today
★★★★★ 5.0 · Google Reviews
Toronto's trusted bathroom renovation experts. Premium results, WSIB insured. Get your free quote today.
Free Estimates · WSIB Insured · No Hidden Fees · On Time & On Budget
📞 (647) 671-9902
AMA-specific advantages in this ad

📞 Real phone number visible in the ad

The Call Asset displays (647) 671-9902 directly. On mobile, users call with one tap — no need to visit the website. This is how most renovation leads actually happen in Toronto.

📸 "View Bathroom Projects" → photo gallery

Links directly to amarenovations.ca/#gallery. This is the closest thing to showing visuals inside a Search ad — users land on AMA's real project photos immediately.

⭐ 5.0 Rating from real clients

Connected to GBP via Location Asset. Appears in the ad automatically. For a new account with no Google Ads history, this borrowed social proof is critical to compete.

📐 Ad size = competitive advantage

With sitelinks + callouts + rating + call asset, AMA's ad takes up 3–4x more space than competitors without assets. More real estate = higher CTR, even at the same bid.

Full Reference

Complete copy reference ready to be entered directly into Google Ads. Every headline, description, sitelink, callout, and keyword is prepared and character-counted.

AMA Renovations — Keywords · Headlines · Descriptions · Sitelinks · Callouts

amarenovations.ca · 30 char headlines · 90 char descriptions · 35 char sitelink titles

Type Ad / Group Copy Chars
Exact AG1 Core [bathroom renovations] · [bathroom remodel cost] · [bathroom renovation cost] · [bathroom contractors] · [bathroom remodel near me] · [bathroom renovations toronto] · [bathroom contractors toronto] · [bathroom renovation cost toronto] · [bathroom remodeling toronto] · [remodeling bathroom contractors] 10 kws
Phrase AG1 Core "bathroom remodel contractors" · "bathroom remodel companies" · "bathroom renovation contractors" · "bathroom home improvement" · "bathroom renovations near me" · "bathroom contractors near me" 6 kws
Headline RSA #1 & #2 AMA Renovations 24 / 30
Headline RSA #1 & #2 Bathroom Remodels Done Right 28 / 30
Headline RSA #1 Licensed & WSIB Insured Team 28 / 30
Headline RSA #1 & #2 Custom Tile, Glass & Fixtures 29 / 30
Headline RSA #1 Toronto's Trusted Contractors 29 / 30
Headline RSA #1 5-Star Rated Bathroom Renos 27 / 30
Headline RSA #1 & #2 Upfront & Competitive Pricing 30 / 30
Headline RSA #2 GTA's Trusted Bathroom Experts 30 / 30
Headline RSA #2 On Time, On Budget — Guaranteed 30 / 30
Headline RSA #2 Modern Bathrooms Built to Last 30 / 30
Headline RSA #1 & #2 Get Your Free Quote in 24 h 26 / 30
Headline RSA #2 Full Bathroom Gut & Renovation 30 / 30
Headline RSA #1 & #2 Premium Finishes. Real Results. 30 / 30
Headline RSA #2 Transform Your Bathroom Now 27 / 30
Desc RSA #1 — D1 Toronto's trusted bathroom renovation experts. Premium results. Get your free quote today. 89 / 90
Desc RSA #1 — D2 High-end remodels, unmatched craftsmanship, and 100% satisfaction guaranteed. 77 / 90
Desc RSA #2 — D1 Top-rated GTA bathroom renos. Fully insured. Dream results on time & on budget. 79 / 90
Desc RSA #2 — D2 From design to final walkthrough, we manage your entire bathroom renovation. 75 / 90
Sitelink Both Get a Free Estimate → amarenovations.ca/#contact
D1: Personalized estimate in 24 hours
D2: Transparent, itemized quotes
Sitelink Both View Bathroom Projects → amarenovations.ca/#gallery
D1: Real renovations, real results
D2: See our before & after gallery
Sitelink Both Why Choose AMA → amarenovations.ca/#why-us
D1: WSIB insured & 5-star rated
D2: Honest pricing, zero surprises
Sitelink Both Read Client Reviews → amarenovations.ca/#testimonials
D1: Homeowners across the GTA trust us
D2: 100% satisfaction guaranteed
Sitelink Both About AMA → amarenovations.ca/#about
D1: WSIB insured · Built on trust · GTA
D2: Craft, integrity & on-time delivery
Callout Both Free Bathroom Estimates · WSIB Insured · Custom Tile & Glass Work · 5-Star Rated · No Hidden Fees · Premium Fixtures & Finishes · On Time & On Budget · Licensed Professionals 8 items
Call Asset Both (647) 671-9902 · Schedule: Monday–Saturday, 8:00 AM – 6:00 PM ET

Bidding Strategy

The campaign evolves across three phases as Google gathers performance data. Each phase shifts focus from volume to efficiency to profitability — a proven progression for new accounts.

Phase 1

Maximize Clicks

Month 1–2. Build impression volume, collect real search term data, and identify which keywords drive actual clicks. CPC capped at $3.50 to control spend.

Phase 2

Max Conversions

Month 2–3. With enough conversion data, Google's algorithm shifts budget toward searches most likely to generate form fills and calls — automatically.

Phase 3

Target CPA

Month 3+. Set a target cost per lead and let Google optimize spend to hit that number consistently — the most efficient long-term bidding strategy.

Phase 1: Maximize Clicks Phase 2: Max Conversions Phase 3: Target CPA